Sustainability is no longer a buzzword. It's a boardroom mandate. Yet despite growing awareness, widespread myths continue to cloud progress and slow the adoption of high-performance sustainable solutions. At Impermea Materials, we believe it's time to separate fact from fiction—and show how science-backed innovation is shattering outdated assumptions.
MYTH #1: Sustainability Is Just a Compliance Box to Check
Reality: Sustainability isn’t a side project—it’s a strategic differentiator.
Regulatory compliance is the floor, not the ceiling. Forward-looking brands are leveraging PFAS-free, plastic-free innovations to capture market share, build consumer trust, and future-proof their product lines. Impermea’s solutions aren’t just about meeting today’s rules—they’re about helping brands lead the transition, tell a better sustainability story, and stay ahead of what’s next.
MYTH #2: You Have to Choose Between Performance and Sustainability
Reality: That tradeoff is obsolete.
Modern formulations—like Impermea’s PFAS-free, plastic-free barrier coatings—deliver superior oil, grease, moisture, and oxygen resistance with no compromise to recyclability or compostability. In fact, our HYDRO-PAK™ and OLEO-PAK™ solutions outperform many plastic-laminated substrates in real-world testing.
MYTH #3: Eco-Friendly = Process Disruption
Reality: For many brands, switching to sustainable materials feels like ripping out legacy systems.
But not with Impermea. Our plug-and-play coatings run seamlessly on existing equipment—flexo, gravure, rod—without impacting throughput. That means zero new capex, faster implementation, and easier stakeholder buy-in.
MYTH #4: PFAS-Free Means Lower Quality
Reality: The misconception that “non-fluorinated” means “non-performing” is one of the industry’s most harmful narratives.
Impermea is rewriting that story with coatings that meet or exceed performance benchmarks—without the toxic legacy of PFAS or polyethylene. We back it all with third-party validation and FDA compliance.
MYTH #5: Customization Is Too Costly
Reality: Custom doesn’t have to mean complex—or expensive.
At Impermea, we co-develop formulations tailored to your performance, regulatory, and substrate needs—whether it’s grease resistance in frozen food trays or liquid repellency in medical textiles. With fewer application steps and lower coat weights, the ROI becomes clear.
Breaking Through With Confidence
It’s time to move past sustainability myths and embrace science, data, and real-world results. Impermea’s coatings prove that innovation can be PFAS-free, plastic-free, and high-performing—without compromise. Because the future isn’t about choosing between what's good for business and what's good for the planet.
It’s about breaking the barrier between the two.
Best-in-class-performance barrier coatings made with zero plastic or PFAS chemicals for sustainably-minded brands.
We custom engineer powerful, long-lasting protection for your products without PFAS or plastic—using 75% less material than traditional coatings. Unlike most suppliers, we work directly with your converters and stay with you from initial lab testing through full production.
Together, we're setting new performance standards in packaging, textiles, and healthcare—delivering results for your business and our planet.
Want to talk with our team? Simply looking to learn more? Contact Us Today!
