In today’s beauty industry, performance can’t come at the expense of sustainability—and vice versa. Consumers expect their favorite products to come in packaging that reflects both brand values and modern standards of environmental responsibility. But making the leap from plastic to paper, especially for oil-rich or moisture-sensitive beauty products, has long been seen as a compromise.
That’s why Impermea Materials offers a strategic range of PFAS-free, plastic-free barrier coatings tailored to the demands of modern beauty packaging—led by HYDRO-PAK + MVTR 4040 and OLEO-PAK 4100.
Barrier Science Built for Beauty
From lotion tubes and serum sachets to deodorant sticks and pressed powder cartons, beauty products demand more from their packaging than almost any other category. They’re often oil-based, moisture-rich, and used in high-humidity environments—all factors that challenge paper packaging.
Impermea’s solutions meet these challenges head-on:
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For lotions, shampoos, conditioners, and creams, we typically start with HYDRO-PAK + MVTR 4040. It offers superior moisture vapor transmission resistance and water repellency, making it ideal for formulations with high water content.
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For deodorant packaging, we recommend starting with OLEO-PAK 4100, which provides exceptional oil and grease resistance critical for solid and balm-like formulations that tend to leach through conventional paperboard.
Both coatings are heat-sealable, FDA-compliant, and maintain the paper’s printability, flexibility, and aesthetic—key for preserving brand quality and consumer experience.
Sustainability Without Sacrificing Performance or Production
With tightening regulations on plastics and PFAS, beauty brands need barrier solutions that are not only safe and compliant but also scalable and cost-efficient.
Impermea makes that transition seamless:
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Plastic-free and PFAS-free from day one
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Recyclable, repulpable, and compostable—supporting zero-waste ambitions
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Runs on your existing equipment—no new machinery or costly retooling required
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Low coat weights reduce material use and cut down emissions across the supply chain
Tailored for Real-World Applications
Impermea’s barrier coatings support a range of beauty packaging formats, including:
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Deodorant sticks (paper tubes with oil resistance)
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Lotion and shampoo cartons or pouches (moisture-sealing paper wraps)
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Sample sachets for creams, masks, or foundations
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Outer boxes for pressed powders or serum vials that require durability without plastic liners
Our coatings are microwaveable, dual-ovenable, and don’t interfere with the look, feel, or fragrance of the product—ensuring performance without compromise.
The Impermea Advantage
We work directly with converters and brands to ensure coatings are optimized for your specific formulations and packaging needs. With HYDRO-PAK + MVTR 4040 and OLEO-PAK 4100, beauty brands get:
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Performance Without Compromise: High-barrier protection tailored by product type
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Less Material. More Impact: Lightweight applications for lower cost and carbon
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Production Ready. Zero Changes: Seamless compatibility with your existing processes
Ready to Meet Your Sustainability Goals—Without Sacrificing Packaging Integrity?
Let’s elevate your beauty packaging with barrier solutions built for today’s demands and tomorrow’s regulations.
Get in touch to request a custom spec sheet or sample kit of OLEO-PAK 4100 → Contact Us Today!
Best-in-class-performance barrier coatings made with zero plastic or PFAS chemicals for sustainably-minded brands.
We custom engineer powerful, long-lasting protection for your products without PFAS or plastic—using 75% less material than traditional coatings. Unlike most suppliers, we work directly with your converters and stay with you from initial lab testing through full production.
Together, we're setting new performance standards in packaging, textiles, and healthcare—delivering results for your business and our planet.
